What is a Feature Weekend?

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WHY SHOULD YOU BOOK A ‘FEATURE WEEKEND’ APPOINTMENT

If you've been browsing our events and noticed a Featured Weekend, you may be wondering what makes it different from a regular bridal appointment. The answer is simple: it's one of the best opportunities to discover gowns that aren't normally available in our boutique!

A Feature Weekend is a special event where one of our designers sends us additional gowns that we don't typically carry in the boutique. These "loaner" gowns are only with us for a limited time, giving brides a unique opportunity to try on styles they wouldn't otherwise get to see in person.

Why Don't WE NORMALLY HAVE THESE GOWNS IN STORE?

Each season, our designers introduce anywhere from 10 to 30 new wedding gowns. As much as we'd love to bring every single style into Lily's, every bridal boutique has to be selective. With limited space, we carefully curate the collection we keep on our floor based on what we know our brides will love.

Featured Weekends allow us to temporarily bring in many of those beautiful new styles without permanently adding them to our inventory, giving our brides access to an even larger selection than usual.

Why Brides Love Featured Weekends

There are so many reasons brides look forward to these events:

  • Try on exclusive styles that aren't normally available in our boutique.

  • Explore a larger selection from one of your favorite designers.

  • See the designer's newest collection shortly after it's released.

  • Take advantage of our featured designer discount.

  • Find a gown that's a little more unique, since many of these styles are only in the boutique for a few days.

For many brides, a Featured Weekend is the perfect chance to discover a gown they may have never found otherwise.

Don't Wait to Book

Because these events are only available in store for a few days, appointment availability fills quickly. Once the gowns leave our boutique, they return to the designer, and many of those styles won't be available to try on at here again.

If you see a Featured Weekend featuring one of your favorite designers, we encourage you to reserve your appointment early. We'd love to help you experience these exclusive gowns and, hopefully, find the one!